Digital Marketing that Drives Results - Offices in Bristol & London
Strategy & planning: Align campaigns to goals (leads, sales, demos), audiences, budget, and timelines.
Account build & structure: Campaigns, ad groups, keywords, audiences, Shopping feeds, Performance Max, remarketing lists.
Creative production: Ad copy, extensions/assets, images/video variants; message-match to landing pages.
Conversion tracking: Set up pixels, Enhanced Conversions, offline imports/CRM integrations; QA to ensure data is accurate.
Bidding & budgets: Choose bid strategies (Max Conversions, tCPA, tROAS), set daily budgets, control spend by hour/device/geo.
Ongoing optimisation: Negative keywords, query mapping, split-tests, audience refinements, feed hygiene, page-speed/CRO suggestions.
Experiments: A/B tests for ads, landing pages, bidding, and audiences with clear hypotheses.
Reporting & insights: Narratives on what worked, what didn’t, and what’s next.
Discovery: Gather targets, margins, seasonality, prior data.
Measurement plan: Define primary conversions and set up tracking.
Build: Account structure, keywords/audiences, creative, landing page mapping.
Launch: Phased go-live
Learn & optimise (weeks 1–4): Trim waste, add negatives, adjust bids, expand winners.
Scale (ongoing): Increase budgets into proven segments; roll out new tests each cycle.
Report & roadmap: Monthly updates + next test plan.
Search: Google Ads, Microsoft Ads (keywords, DSAs, brand/non-brand).
Shopping & feeds: Google/Microsoft Shopping, Merchant Center, feed optimisation, Performance Max.
YouTube/Display/Discovery: Awareness, remarketing, demand capture.
Remarketing & RLSA: Site visitors, cart abandoners, CRM lists.
Local & call ads: Click-to-call, store visits (where relevant).
Leads/Sales and qualified pipeline (not just clicks).
CPA/CPL (cost per acquisition/lead) and ROAS/MER.
CVR (conversion rate), CTR, Impression Share, Quality Score inputs.
LTV:CAC and payback period (where data exists).
You need predictable acquisition and don’t have in-house specialists.
Tracking is messy and you need clean data to scale.
You’re spending enough that constant optimisation beats “set and forget.”
You want to test new channels/formats quickly without reinventing the wheel.
Mostly, but Microsoft Ads often adds incremental volume at good CPAs.
Yes—most handle copy, extensions, and variants; many provide or brief creative.
They’ll at least advise on CRO and speed of landing pages.
You’ll see data immediately; statistically confident results typically need 2–6 weeks depending on volume.
Goals, budgets, brand assets, product/offer info, analytics access, and fast approval cycles.
Relevant case studies in your model (lead-gen/e-commerce/B2B).
Clear measurement plan (Enhanced Conversions, offline imports, CRM).
Transparent change logs and testing cadence.
Comfort with automation + manual controls (bids, negatives, audiences).
A plan for landing page/CRO collaboration.
Contract terms that align incentives (KPIs, notice period, IP ownership).
Choose Kore Dev as your digital marketing agency and propel your business to new heights and highest revenue.
FREE proposal for your business
FREE proposal for your business
