Digital Marketing that Drives Results - Offices in Bristol & London
🎓 Explore our Independent School Marketing Services
We target prospective parents and pupils who are actively searching for independent schools, open days, sixth form places, boarding options and admissions information. Using carefully selected keywords, location targeting and audience data, we help your school appear when families are most likely to engage. AI Search & Changing Parent Behaviour Parents are increasingly using AI-powered search tools alongside Google when researching schools, comparing options and asking questions about admissions, fees, facilities and results. We consider these changing search behaviours when planning your campaigns, helping your school remain visible as the way families discover and research independent schools evolves.
Once someone clicks through to your website, the next step is making sure they quickly find the information they need. We review landing pages, messaging, calls to action and user journeys to help prospective families move smoothly towards an enquiry, booking or registration.
Open days are one of the most important stages in the admissions journey. We create targeted campaigns around your key open day dates, helping more prospective families discover your school and encouraging them to book a visit.
After engaging with your school, families may request a prospectus, book a tour, contact your admissions team or submit an enquiry form. We optimise campaigns and landing pages to make these actions as simple and appealing as possible.
PPC should contribute to more than website traffic. The ultimate goal is to support your admissions pipeline and help generate genuine applications. By tracking which campaigns and keywords produce the strongest enquiries, we can continually refine your strategy around the activity most likely to contribute to pupil recruitment.
PPC can be particularly effective for independent schools because it allows you to reach parents at specific points in their decision-making journey.
We create highly targeted campaigns designed to generate:
Rather than simply increasing website traffic, we focus on attracting prospective parents and pupils who are actively considering an independent education.
Our team continually reviews search terms, keyword performance, locations, demographics and conversion data to make sure your advertising budget is being spent where it can have the greatest impact.
School admissions activity changes throughout the year, so PPC campaigns should too.
We can adjust your advertising strategy around important periods including:
Budgets can be increased during periods of higher search demand and reduced when appropriate, helping your school make better use of its marketing spend.
This flexibility allows paid advertising to support your wider admissions strategy throughout the academic year.
Google Ads allows your school to appear prominently when prospective parents are actively searching for schools in your area.
Our team manages the complete campaign process, including:
We carefully separate campaigns by location, age group, school type and admissions objective so that parents see advertising that is relevant to their search.
5* Google Reviews
“ Rob and the team have been looking after the SEO and social media side of our business for a few months now. We are really happy with the work they are doing, they have made a massive difference to our online presence which in turn has dramatically increased our leads. “
Need to know more about PPC? Explore our frequently asked questions to understand how paid advertising works, what you can expect from a campaign and how the right PPC strategy can help generate more leads, sales and revenue.
Paid advertising is often most effective when it works alongside your other digital marketing channels.
Kore Dev can combine PPC with:
Choose Kore Dev as your digital marketing agency and propel your business to new heights and highest revenue.
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Looking to increase open day bookings, admissions enquiries and applications? Kore Dev provides PPC for independent schools, creating targeted paid advertising campaigns that put your school in front of prospective parents and pupils at the right stage of their decision-making journey.
From Google Ads to paid social, we build campaigns around your admissions priorities, location, intake points and key events. Whether you want to promote an upcoming open day, recruit for sixth form, increase boarding enquiries or support wider admissions activity, our campaigns are designed to generate meaningful results from your advertising budget.
Our team manages everything from keyword research and ad copywriting to audience targeting, bid management, landing page recommendations and ongoing optimisation. We focus on the metrics that matter to your school, including enquiries, open day registrations, prospectus downloads and application-related conversions.
PPC can give your school immediate visibility when families are actively searching, making it a powerful way to support seasonal admissions campaigns and compete in busy local markets. Whether you are launching paid advertising for the first time or looking to improve an existing account, we can create a strategy aligned with your admissions goals and wider digital marketing activity.
